IDENTIFY AND BETTER DEFINE YOUR TRUE TARGET DEMOGRAPHIC!
Depending on the type of product or service you are offering will allow you to get a general guideline of who you are focusing on, but do a deeper dive into things such as age, location and income. Any ability to better analyze your competitors, customers and site visitors will allow you to better target your future customers.
KEEP CREATING SEO BASED RELEVANT CONTENT!
Make sure content is always related to your industry or product and that it links back to your site so that it can help boost your organic Google ranking. When you create well written and insightful content regarding your product, service or industry, it will improve your SERP (search engine results page) performance and will help establish you as an expert in your type of product and industry.
FOCUS ON MOBILE MARKETPLACE!
It’s approaching the day when the majority of us check our cell phones as soon as we wake and throughout the day. Make sure that you website is mobile friendly, and if your budget allows and it makes sense for your type of business, make sure you choose a competent developer to create an app available to all mobile platforms. Keep engaging your customers through social media and techniques that target their mobile devices.
CONTINUE BUILDING EMAIL MARKETING LEADS WHILE GENERATING RELEVANT AND USEFUL CONTENT!
Email marketing is still one of the most cost effective ways of pushing your message to your group of prospects and customers. Since you have spent time and money collecting and qualifying your lead data. when you do send out emails, make sure they are timely, helpful, interesting and relevant. Humor is also helpful as long as it’s not offensive.
SOCIAL MEDIA ACCOUNT OPTIMIZATION!
Make sure the channels you are taking advantage of are fully fleshed out and branded properly. For many visitors, your social media account is the first encounter and interaction that they have with your company or product. Make it memorable, make it comprehensive and make it easy for your customers to gather the information they need to make an informed decision on whether they should trust and engage with your business.
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