Written by: Andrew deLeon – Jade Marketing & Technology

 

Finding the right influencers for your business involves careful research and consideration of your target audience and industry. Although there isn’t one tried and true technique, by following the tips recommended by our team at Jade Marketing & Technology, you should be able to source an influencer that is a good fit for your company! Read below and let us know in the comments how successful you were in finding the right influencer!
 
  1. Social Media Platforms:
    Instagram:
    Use Instagram’s search and explore features to find influencers in your niche. Look for relevant hashtags and explore the profiles of users who have a significant following.
    Twitter:
    Search for industry-related keywords and hashtags to identify influencers. Pay attention to those who actively engage with your target audience.
  2. Influencer Marketing Platforms:
    Platforms like Influence.co, Traackr, and AspireIQ connect businesses with influencers. These platforms often have databases of influencers categorized by industry, making it easier to find those relevant to your business.
  3. YouTube:
    Search for influencers in your industry on YouTube. Influencers on YouTube often have engaged audiences, and you can assess their content to see if it aligns with your brand.
  4. Blogging and Content Platforms:
    Explore blogs and content platforms related to your industry. Bloggers and content creators may have a significant online presence and can be influential in reaching your target audience.
  5. LinkedIn:
    Search for industry professionals on LinkedIn. Some influencers may share valuable content on this platform, and you can connect with them directly.
  6. Industry Events and Conferences:
    Attend industry events, conferences, and webinars. Influencers often participate in or speak at these events, providing an opportunity for networking and collaboration.
  7. Collaboration Platforms:
    Websites like Collabstr, GrapeVine, and BrandSnob help connect businesses with influencers. These platforms facilitate collaboration and often provide metrics to assess an influencer’s reach and engagement.
  8. Google Search:
    Conduct a targeted Google search using keywords related to your industry and the term “influencers” or “thought leaders.” This may lead you to blog posts, articles, or lists featuring influential individuals in your field.
  9. Podcasts:
    Explore podcasts related to your industry. Podcast hosts and guests are often knowledgeable influencers. Consider reaching out to them for potential collaborations.
  10. Ask for Recommendations:
    Reach out to your network, customers, or industry colleagues for recommendations. Personal referrals can be a valuable way to find influencers trusted by others in your industry.
Remember to assess the influencer’s relevance to your brand, the authenticity of their engagement, and the demographics of their audience before reaching out for collaboration. Building genuine relationships with influencers can lead to more successful and authentic partnerships.

 

After reviewing these tips, would you rather have a professional create an influencer based marketing strategy and manage your marketing campaigns for you? If so, #Jadecanhelp! Contact us through our Facebook page at: Jade Marketing & Technology or our website at: www.jademarketingtechnology.com

 

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